🔗 Share this article This Limited-Edition Pikachu Promo Seeks to Curb the Influence On Resellers To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration has been formed. The Pokémon Company alongside the Natural History Museum are opening a pop-up shop featuring special merchandise. Enthusiasts will find offerings including plush toys, art prints, and writing supplies all drawing from the institution's theme. For collectors, however, will be a limited-edition Pikachu card, offered as a gift with purchase at the pop-up. The store is scheduled both on-site at the museum to its web counterpart between late January and mid-April. The Book That Inspires the Partnership Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited volume packed with beautiful artwork that show Pokémon in their wild environments. It's essentially like the kind of research an in-world scientist could produce after adventurers submit their data, or a naturalist's journal could have sketched had the Galapagos teemed with Pidgeys rather than finches. A key appeal lies in the book's serious treatment, treating Pokémon as a legitimate subject for study. Writer Yoshinari Yonehara and artist Chihiro Kinoshita each possess doctorate degrees in ecology and behavioral science. What Makes This Special Card Different The company regularly to issue to release cards for major tournaments and brand collaborations. Many such collector items often feature the famous mouse Pokémon that acts as the franchise mascot. The factor setting this latest promotion apart is its distinctly bigger dimensions. Although exact measurements have not been publicly disclosed, availability is guaranteed to be strictly limited, and customers able to get just one card with each transaction. Limiting Speculator Interest Per a company announcement, some of the pop-up items will also be sold outside the institution itself. However, broader availability is slated for specific stores within the United Kingdom. Critically, fans will not be able to purchase the card through the official web shop. While speculator demand is a given, the setup suggests they're going to have trouble stockpiling large numbers on this occasion. For those feeling left out, consider the upcoming fossil-themed display coming to Chicago in the coming months. "All profits from purchases from the museum store and its web shop, including Pokémon products, support the Natural History Museum’s charitable mission. This includes the research of 400 scientists who are conducting studies and finding answers to the global ecological crisis," the statement says.